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Brexit provokes the greatest dip in UK consumer morale

British consumer morale is currently facing is greatest slump for up to five years after the previous month’s decision by British voters to abandon the European Union, and polls of recruitment companies as well as retailers also drew attention to the approaching slowdown.  

In a special post-referendum poll, market research company GfK told that consumer confidence sagged to  -9 in the aftermath of the June 23 referendum from -1 in its last month’s regular poll, thus marking the most abrupt descend since January 2011.

The last time the drop was steep enough was December 1994. Current, the index is at its lowest value since December 2013.

The GfK poll appears to be one of the first clear indications that British households - a number one driver of the national economy - have been drastically unsettled by the June 23 referendum to quit the greatest trading bloc in the world, which spurred political chaos and brought the British pound to a 31-year minimum against the greenback. 

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